During the preliminary study

During the preliminary study

According to the marketing approach (Kotler in addition to Armstrong 2004), it is important for the planning connected with the services to be supplied by the marina (as well as by some other organization) – to begin with a comprehension of typically the needs and desires associated with the target audience. In this particular way, it will end up being possible to supply the needs of the target market in some sort of manner the fact that will fulfill the idea.Through the course of the preliminary investigation (Raviv, 2001), which analyzed customer satisfaction with the services with the marinas in Israel, users of sailing vessels were being asked about the combine of services given with the marina. Using a issue analysis, we discovered 6-8 factors that reveal 69 percent of the particular distinctions of all of the products that comprised often the customer survey (see Appendix Some sort of for often the detailed results of typically the factor analysis). The factors were:Safety and professionalism and trust, value of parking, price of participant club, environment protection plus cleanliness, crowding, ease of admittance, and use of data.The very first factor, safe practices and professionalism and trust, was made of typically the following products in the questionnaire: Professionalism and trust of yacht club employees, understanding of flotta employees, courtesy shown by way of employees, security of yacht club as the place for you to leave boats, safety reg